Apple targeting old folks to sell more iPads

By | May 1, 2015

Scalper1 News

With tablet sales declining, Apple (AAPL) and IBM (IBM) are hoping to give iPad sales a boost by targeting senior citizens. Tech gadget makers usually focus on the youth market, but iPad maker Apple and enterprise partner IBM see a huge opportunity with the growing elderly population. “As a percentage of global population, the elderly will increase from 11.7% in 2013 to more than 21% by 2050,” Apple said in a press release. “Every day, 10,000 people turn 65, and 40% of seniors live alone or with their spouse only.” Apple, IBM and Japan Post Group on Thursday announced an initiative aimed at improving the quality of life for millions of Japanese senior citizens. The initiative will deliver iPads with IBM-developed apps and analytics to connect millions of seniors with services, health care, community and their families, the companies said. Japan Post Group hopes to deploy iPads to 4 million… Scalper1 News

Scalper1 News