Apple Pulls Trigger On First Original TV Show, Starring Dr. Dre

By | February 12, 2016

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Apple ( AAPL ) is getting into the TV-show business, starting with a dark semi-autobiographical drama starring Beats co-founder and rap legend Dr. Dre. Dre, aka Andre Romelle Young, became an Apple executive after the Cupertino, Calif.-based consumer electronics giant bought Beats for $3 billion in August 2014. The Hollywood Reporter said Friday that Apple is backing a six-episode series called “Vital Signs.” The series likely will be distributed on Apple Music, the company’s subscription streaming music service, THR said. It’s also possible the show could turn up on iTunes or a rumored Apple streaming-TV service. Apple has been poking around the pay-TV business for years, trying to put together a skinny bundle of TV channels to market to cord cutters and cord nevers. Executives from CBS ( CBS ) and Walt Disney ’s ( DIS ) ESPN have spoken recently about their as-yet-fruitless talks with Apple. Apple Music would be an obvious outlet for the Dre show because it already includes some video, such as a recent exclusive Taylor Swift concert performance. But some analysts have speculated that Apple might go the route of subscription on-demand video and compete with the likes of Netflix ( NFLX ), Hulu and Amazon.com ‘s ( AMZN ) Amazon Prime Video. RELATED: Netflix Scores Big At Screen Actors Guild Awards With Four Trophies Apple M&A speculation continues with Time Warner chatter .   Scalper1 News

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