Apple iWatch seen as catalyst for wearable device market

By | September 8, 2014

Scalper1 News

The expected introduction of Apple’s iWatch on Tuesday could act as a catalyst for the wearable device market, investment bank Cowen & Co. said in a report Monday. Cowen predicts the market for wearable technologies could reach $170 billion in 2020, way up from $10 billion this year. Apple (AAPL) is expected to unveil its rumored iWatch smartwatch-fitness band along with its iPhone 6 smartphone lineup at a press event in Cupertino, Calif. Today, the consumer fitness and lifestyle/entertainment markets make up 61% of the wearable device market. By 2020, they will account for 50% of the market, Cowen said in a 126-page report titled “Wearable Technology: A Multi-Disciplinary Analysis.” The current market for wearable devices is made up largely of activity trackers from Fitbit, Garmin (GRMN) and others as well as smartwatches from Samsung, Motorola and more. A nascent part of the market is visual headsets such as Google … Scalper1 News

Scalper1 News