Apple iPhone 6 buyers torn over which handset to get

By | September 17, 2014

Scalper1 News

Apple iPhone customers are split on whether to go big or bigger with the new iPhone 6 handsets, according to a new survey. A poll of 6,000 people by RBC Capital Markets found iPhone 6 demand evenly split between the 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus. If sales match the survey results, they could mean an upside to Apple’s (AAPL) earnings because the larger, more expensive iPhone 6 Plus is expected to carry a higher profit margin, RBC analyst Amit Daryanani said in a research note Wednesday. Among prospective iPhone 6 buyers, 51% were likely to get the iPhone 6 and 49% the iPhone 6 Plus, he said. And nearly half (48%) intended to buy the midrange 64-gigabyte models, which should boost average selling prices (ASPs) and profit, Daryanani said. Also, 26% of likely iPhone buyers in the survey are new to the Apple ecosystem, he said…. Scalper1 News

Scalper1 News