Apple gets beat up over plan to buy Beats Electronics

By | May 9, 2014

Scalper1 News

When Apple (AAPL) pledged to enter new product categories this year, few people expected that the company would do so through a big acquisition. But now, according to media reports, Apple is poised to acquire high-end music headphone maker Beats Electronics in a deal valued at $3.2 billion. If Apple (AAPL) pulls the trigger on the deal, it would mark a change in strategy for the company. Apple is known for eschewing acquisitions of large, established businesses in favor of startups with promising technology and talented engineers. Apple’s corporate culture favors building products and services in-house rather than acquiring them. Reaction to the rumored deal has been mixed. Apple stock was down 1.2% on the stock market today.   Scalper1 News

Scalper1 News