Apple Car rumors jump-started by new report

By | April 14, 2015

Scalper1 News

Just as speculation about a possible Apple (AAPL) electric car had died down, Bernstein Research fanned the flames Tuesday with a new report titled “5 Reasons Why We Believe Apple May Indeed Be Looking to Build a Car.” Bernstein analysts Toni Sacconaghi and Max Warburton said that the reasons for an Apple car include the huge addressable market, the opportunity to make a differentiated product, its deep financial resources, its ability to find profitable niches and the emerging auto manufacturing capability in China. But after outlining the reasons why Apple could jump into the auto market, Sacconaghi and Warburton threw a wet blanket on their own thesis, saying that they’re not convinced Apple will take the plunge. “So are we convinced Apple is making a car? No, in part because Apple is typically very patient in bringing a product to market and will ultimately only do so… Scalper1 News

Scalper1 News