AOL To Acquire Content-Targeting Company Gravity

By | January 23, 2014

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AOL (AOL) said Thursday it has agreed to buy Gravity, a Web-targeting company that AOL says will help “personalize” its advertising and content. Terms were not disclosed, but reports say AOL will pay about $90 million over two years. AOL stock was up 1% in midday trading in the stock market today, near 50. Gravity, founded in 2009, aims to “organize the entire Internet” for its users, wrote CEO and founder Amit Kapur in a Thursday blog post. “We Scalper1 News

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