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E-commerce leader Amazon.com (AMZN) has signed up more than 16 million subscribers for its Amazon Prime service, according to a new study by Consumer Intelligence Research Partners. CIRP surveyed 300 U.S. customers of Amazon for a three-month period ending Nov. 15 and determined that 33% are Amazon Prime members. In addition, 5% of customers are Amazon Student members and 2% are Amazon Mom members. The student and mom memberships offer Prime service along with discounts and other benefits. Amazon Prime costs $79 a year and provides free two-day shipping on millions of products, plus unlimited streaming of 150,000 movies and TV episodes with Prime Instant Video. With 16 million subscribers, Amazon Prime Video is emerging as a strong competitor to Netflix (NFLX]), which has 31 million U.S. streaming video subscribers. Both services have been bolstering their libraries with studio deals and by producing original shows. In November, Amazon… Scalper1 News
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