Amazon opens online store for wearable technology

By | April 29, 2014

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With seemingly every major consumer technology company jumping into the wearable device market, Amazon.com (AMZN) has decided the time is right to open an online store devoted to the category. The e-commerce leader on Tuesday announced the launch of its Wearable Technology store, where it will sell activity trackers, smartwatches, wearable cameras and similar devices. To help educate consumers about wearables, Amazon has set up a Learning Center on the site that includes product videos and detailed buying guides. Also, the Editor’s Corner section of the store features wearable technology industry news and device reviews. “Wearable technology is an exciting category with rapid innovation,” John Nemeth, director of wireless and mobile electronics at Amazon, said in a statement. “We’re thrilled to bring our customers a store with the largest selection and great prices that helps eliminate the guesswork when deciding which wearable devices best fit their needs — whether… Scalper1 News

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