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Amazon.com ( AMZN ) fell just shy of Q4 sales expectations when the company reported its earnings results late last month, but in many ways, the holidays were very very good to the e-commerce leader. The e-tailer’s lead grew last holiday, according to a new report from Slice Intelligence . The research firm says Amazon’s revenue rose 12% for the holiday period — Nov. 1 through Dec. 27 — vs. just 10% of online sales overall. Because of Amazon’s massive market share , that 12% accounted for more than half the total online-sales dollar growth, according to Slice. Amazon is so dominant that it’s market position might be close to impenetrable , some observers say. Amazon even dwarfs walmart.com, the Web property of No. 1 overall retailer Wal-Mart ( WMT ). Amazon late last month said Q4 revenue jumped 22% year over year to $35.7 billion, but Wall Street had modeled nearly $36 billion. The biggest percentage growth for the holidays, though, goes to much smaller Wayfair ( W ), a website dedicated to selling furniture and accessories for homes. Slice says its Q4 sales soared 150%, and says it is stealing shoppers from Amazon, Restoration Hardware ( RH ) and Macy’s ( M ). Retail giant Target ( TGT ) had a good holiday season, says the Slice report, with Q4 sales rising 52%, spurred by a strong inventory, aggressive promotions and its offer of free shipping for every order. Target and Wayfair both report Q4 earnings results next week. As IBD has previously reported , the Slice report also indicated that the holiday shopping season is stretching out, with a greater percentage of the season’s sales taking place before Thanksgiving. Amazon stock rose 1.9% Friday, to 534.90, after touching a record high of 696 in late December. Scalper1 News
Scalper1 News