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Alibaba will need more than a hugely successful IPO to pry open the U.S. market. Being China’s dominant e-commerce company doesn’t give Alibaba Group (BABA) a leg up in the U.S., where few shoppers know its brand. The Chinese company has done some U.S. M&A, but only with small companies that don’t have near the heft of Amazon.com (AMZN) and other bigger e-tailers. The most direct way Alibaba can build its U.S. presence, analysts say, is through a Scalper1 News
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