Scalper1 News
Adobe Systems (ADBE) said Thursday it plans to buy ComScore’s (SCOR) Digital Analytix business to add to its Marketing Cloud offerings. San Jose, Calif.-based Adobe expects the acquisition to close in December. Financial terms of the deal were not disclosed. Adobe is buying the technology assets and customer accounts of the Digital Analytix business. The employees associated with Digital Analytix will continue to be employed by ComScore. Adobe and Scalper1 News
Scalper1 News