Wall Street forecasts another dip in Q4 revenue when Internet portal Yahoo (YHOO) reports Q4 earnings after the market close Tuesday as CEO Marissa Mayer continues an uphill battle to reignite growth. The Sunnyvale, Calif.-based company is expected to report Q4 earnings per share minus items of 38 cents, up 19% from 32 cents in the year-earlier quarter, according to analysts polled by Thomson Reuters. Revenue excluding what Yahoo pays other sites
LAS VEGAS — Yahoo (YHOO) CEO Marissa Mayer did a star turn at the big Consumer Electronics Show on Tuesday, attracting a big crowd for her keynote presentation. Mayer unveiled a wave of new products and media sites from the Web portal and was joined on stage by high-profile acquired talent and some entertainment industry stars with ties to Yahoo (YHOO). Mayer also continued her acquisition spree, announcing that Yahoo has acquired Aviate, a mobile phone app that organizes what apps to display based on where you are and other contextual cues. Saying that “media has long been one of our key strengths,” Mayer spent much of her speech on Yahoo’s content efforts. Veteran broadcast journalist Katie Couric, Yahoo’s new global anchor, said she plans to do high-profile interviews with politicians, sports stars, tech leaders, authors and other newsmakers. Former New York Times tech reviewer David Pogue, now vice president of editorial for Yahoo Tech, launched Yahoo’s new technology-focused online magazine at the show. Mayer also took the wraps off Yahoo Food, a website focused on cooking and food. “Digital magazines are part of our long-term focus,” she said.
Advertisers are expected to shift more of their TV ad spending to digital video and multimedia ads in 2014, with many Internet leaders benefiting from the shift. Investors buoyed market values for Facebook (FB), Yahoo (YHOO) and Twitter (TWTR) in 2013 at least in part on anticipation that multimedia and mobile ads are further taking flight in 2014. Google (GOOG) already has a sizable video ad business with its YouTube site, but it’ll be looking to