Knock, Knock: Apple iBeacons, Looking For You
With most U.S. adults using smartphones, more retailers are looking for ways to use the devices to reach out to customers while the customers are right there in their store. Companies ranging from Facebook (FB) to Alibaba (BABA) to Walgreens (WBA) have tested an emerging technology that could automatically tip off retailers that someone is lingering in the shoe department and then quickly deliver individually tailored offers to that shopper’s