Lego buzz blocks Apple, other Oscar advertisers
Apple, Google and other companies paid big bucks for ads during the 87th Academy Awards on Sunday, but it was Danish toy company Lego Group that created the biggest buzz at the show. During a crazy performance of the original song “Everything Is Awesome” from “The Lego Movie,” dancers passed out Oscar statuettes made of Lego bricks to stars like Oprah Winfrey, Emma Stone and Channing Tatum. The Lego in-show stunt earned the brand 47,290 mentions on Twitter (TWTR) on Sunday night, according to Amobee Brand Intelligence. Lego boosted its profile on Twitter with ads on the social network, Business Insider reported. At last year’s Oscar telecast, Twitter and Samsung stole the show with a product placement using a star-studded selfie orchestrated by host Ellen DeGeneres. Twitter did not report the volume of tweets that it received about the Oscars this year, something that it had done for the …