Microblog platformTwitter (TWTR) has unveiled a busy lineup of new products aimed to appeal to users and advertisers, and the company’s Q1 earnings could show whether those efforts are gaining traction. “As Twitter rolls out new ad products across its growing 288+ million monthly user base … we expect nice operating leverage,” wrote Jefferies analyst Brian Pitz in a research report this month. The microblog’s heavier emphasis on video through
After Facebook’s (FB) mixed quarterly results late Wednesday, investors aren’t sure whether to like the social networking giant’s stock. Shares rose as much as 1.2% on the stock market today early on in the session, but soon after had fallen just as much. The morning’s gain was notable since Facebook fell nearly 3% after hours on Wednesday in the initial reaction to its Q1 earnings. Twitter (TWTR) and LinkedIn (LNKD) release their Q1 earnings next
Twitter (TWTR) needs to attain strong “usage growth” before the microblog will see a meaningful rise in ad revenue, according to an analyst report Friday. “Many of Twitter’s foreign markets are still nascent, from an advertising industry perspective, and should develop well for Twitter over time,” wrote Rosenblatt Securities analyst Martin Pyykkonen in a research report. “But, we also think Twitter needs to reach and sustain usage growth levels