U.S. teens continue to show strong interest in owning the latest generation video game consoles, which bodes well for game publishers like Activision Blizzard (ATVI) and Electronic Arts (EA), Piper Jaffray said late Tuesday. In its semiannual teen survey, Piper Jaffray interviewed 9,400 teenagers nationwide, of which more than 7,500 are video game players. Of those video game-playing teens, 73% own a Microsoft (MSFT) Xbox One or Sony (SNE)
The most-anticipated multiplatform video game this holiday season is Activision Blizzard’s (ATVI) military shooter game “Call of Duty: Black Ops 3,” according to a survey by Nielsen (NLSN). “Black Ops 3” is tops on the Nielsen Game Rank study, with a rating of 98%. The latest game in the popular “Call of Duty” franchise is due out Nov. 6 for Microsoft’s (MSFT) Xbox One and Xbox 360 consoles, Sony’s (SNE) PlayStation 4 and PS3, and Windows PCs.
Activision Blizzard (ATVI) stock hit an all-time high Thursday after the company announced the successful launch of “Destiny: The Taken King,” the latest chapter in the Destiny science-fiction action game saga. Activision shares reached 31.47 on the news Thursday afternoon. The stock was flat, near 31, in afternoon trading on the stock market today. “Destiny: The Taken King” broke the record for the most downloaded day-one game in Sony (SNE)