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What Do The New iPhone SE, iPad Pro Look Like? See Here

Loading the player… After gaining as much as 1% Monday morning, Apple shares were fractionally lower after the end of the consumer tech giant’s spring product launch event. Apple did not unveil anything that analysts and insiders hadn’t expected, which means no announcements about an Apple car or Apple virtual reality. Here’s a quick rundown of what was announced: Aside from new software features and updates, Apple announced three main product updates for its phone, smartwatch and tablet product lines. The four-inch iPhone SE is just as powerful as the iPhone 6S and has the same camera. A new 9.7-inch iPad Pro will start at $599. The already-launched 12.9-inch iPad Pro starts at $799. Both the new iPhone and new iPad Pro will begin preorders on March 24 and will be available March 31. And the entry-level Apple Watch is now $299, down from $349 previously. Apple also introduced some new bands for the smartwatch. Check out our in-depth report here .

Apple Unveils 4-Inch iPhone SE, New iPad Pro, Cuts Apple Watch Price

Apple ( AAPL ) unveiled a new 4-inch iPhone, a smaller iPad Pro and cut the Apple Watch base price at its spring product launch event Monday that contained few surprises and no “one more thing.” iPhone SE As expected, Apple announced a new 4-inch smartphone called the iPhone SE. Last year, Apple sold over 30 million 4-inch iPhones, so it remains an important market segment for the company. Many people simply prefer a compact smartphone, Apple said. The new handset will replace the iPhone 5S, which was released in September 2013. The new smartphone includes upgraded components including an A9 processor, 12-megapixel camera and NFC technology to enable Apple Pay. The iPhone SE will start at $399 for a 16-gigabyte model. A 64-GB model will cost $499. Apple will begin taking orders Thursday and the handset will ship March 31. It will be available in more than 100 countries by the end of May. Smaller iPad Pro Apple also launched a smaller iPad Pro tablet, as expected. The new 9.7-inch iPad Pro joins the 12.9-inch original, which was launched last fall. Apple marketing chief Phil Schiller said the company is making a smaller iPad Pro because it wants to serve the largest segment of the tablet market. Apple has sold over 200 million iPads with a 9.7-inch display to date, he said. Schiller also believes the new iPad Pro will appeal to Microsoft Windows PC users. The iPad Pro also supports new accessories including a smaller Smart Keyboard and the Apple Pencil. Other accessories include a USB camera adapter and SD card reader that plug into the Lightning port. “It is the ultimate PC replacement for all those old PCs in the world,” Schiller said. The iPad Pro starts at $599 for a 32-GB model. Pre-orders begin Thursday and it will go on sale March 31. Apple Watch Price Cut Apple also cut the entry price for the Apple Watch to $299 from $349. It also announced several new watch bands for the Apple Watch, including a new woven nylon band as well as new sport and metal bands. About a third of Apple Watch wearers regularly change their bands, CEO Tim Cook said. Wall Street analysts had said the new products were unlikely to move the needle for the company, predicting no big surprises. As the company’s “Let us loop you in” event started at 10 a.m. Pacific time (1 p.m. Eastern) in Cupertino, Calif., Apple stock was up slightly. The stock reversed lower for modest losses during the event and are currently trading down 0.2% to 105.70. Cook Defends Apple Vs. FBI Apple CEO Tim Cook kicked off the event by reinforcing the company’s argument that the federal government has overstepped its legal bounds by demanding Apple hack its iPhone security. Apple and the Justice Department are set to square off in a federal court on Tuesday in a criminal case where the FBI wants Apple to develop software to bypass its password security measures. “We need to protect your data and your privacy,” Cook said. “This is an issue that affects all of us and we will not shrink from this responsibility.” Cook also announced that the company had reached a major milestone: more than 1 billion Apple devices are now in use worldwide. Apple executives also announced advancements with its HealthKit and ResearchKit projects and launched CareKit, a framework to build apps that allow patients to take better care of themselves. CareKit will be available in April.    

Tableau, Qlik With Better Tools Should Survive Microsoft Power BI

Brave enough to venture into Gartner’s Business Intelligence & Analytics Summit, William Blair analyst Bhavan Suri is convinced Tableau Software ( DATA ) and Qlik Technologies ( QLIK ) will survive the price pressure wrought by Microsoft’s Power BI, and that both remain acquisition candidates. Sound like a Powerball lottery gamble? Microsoft ( MSFT ) offers Power BI business intelligence software for free to 1 gigabyte users and for $9.99 a month for 10-gigabyte users subscribing to Power BI Pro. Cisco Systems ( CSCO ) spent five years analyzing business intelligence products before settling on Qlik, consolidating its data from Oracle ( ORCL ), open-source Hadoop and Teradata ( TDC ) into QlikView and creating a dashboard that made it easy to see actionable intelligence, Qlik says. “Although Power BI appears to be gaining traction faster than we expected, we believe that Tableau and Qlik remain the clear leaders from a technology standpoint and continue to witness healthy deal activity,” William Blair’s Suri said in a research note Monday. “While we intend to watch the competitive situation closely, we maintain our outperform ratings on Tableau and Qlik, based on our view that both can still deliver growth in a world where Power BI sees success, continue to be attractive acquisition candidates, and currently trade at a comfortable discount to intrinsic value.” Qlik stock was up 2% in afternoon trading in the stock market today , near 27.50, after shares last month touched a five-year low below 16. Tableau stock was down a fraction Monday afternoon, near 43.50 and more than 65% off the record high of 131.34 it touched last July. But its shares are 19% higher since touching an all-time low of 36.86 on Feb. 8, following their infamous 49.5% dive after the company missed Wall Street estimates with its earnings and outlook, sending other enterprise software stocks tumbling. Microsoft was up a fraction Monday afternoon. “Despite increasing competition in the space, we view both companies (Qlik and Tableau) as well positioned to deliver double-digit growth for the next few years and significant margin expansion longer-term,” said Suri. “At 2.8 times and 2.6 times our calendar 2017 revenue estimates, respectively, we view Qlik and Tableau as being attractively valued.” He put the average price of business analytics stocks at 2.7 times estimated 2017 revenue and the median at 2.6 times. The group includes Qlik, Tableau, Hortonworks ( HDP ), Datawatch ( DWCH ), Micro Strategy ( MSTR ), New Relic ( NEWR ), PROS Holdings ( PRO ), Splunk ( SPLK ) and Teradata.