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Mom Survey: Upside For Netflix, Toy Makers, Disney In Media Trends

Netflix ( NFLX ) has a growing audience among kids, and there’s upside in merchandising for programming partners Dreamworks Animation, Walt Disney ( DIS ) and others, says a Piper Jaffray report on trends in family media and toy purchases. According to the Piper Jaffray survey of 428 mothers on media and consumer products, Netflix accounted for 19% of kids’ video viewing, up from 14% a year earlier. “We believe Dreamworks ‘ ( DWA ) massive output deal to Netflix positions the company right in the center of a paradigm shift in youth entertainment,” said Stan Meyers, a Piper Jaffray analyst. Netflix has been investing in kids’ programming , including deals with Disney and Dreamworks. Piper Jaffray has buy ratings on Dreamworks, Disney and toy-maker Hasbro ( HAS ). It rates Mattel ( MAT ) at neutral. UBS, meanwhile, initiated coverage on toy makers Thursday, rating Mattel a buy with a price point of 36. UBS rates Hasbro neutral. IBD’s Leisure Toys-Games group is ranked No. 47 out of 197 industry groups. Hasbro has a Composite Rating of 94 out of a possible 99, while Mattel’s CR is 87. According to the Piper Jaffray survey, frequent moviegoers spend $481 annually on toys, 90% more than the occasional moviegoers. Nearly 80% of mothers picked Disney and its Pixar unit as their most preferred brand when selecting a film for their child.

Yahoo Faces Proxy Fight, Starboard Value Announces New Board Slate

Charging the current board of Yahoo ( YHOO ) with failing to deliver results for its shareholders, activist investor Starboard Value announced Thursday that it wants to sweep out all of the ailing Web company’s nine directors and replace them with its own slate during Yahoo’s 2016 shareholder meeting. “The management team and board of Yahoo have repeatedly failed shareholders. Time and again, operating results have been decidedly negative and materially worse than management’s guidance and external expectations,” said an open letter to Yahoo shareholders from Starboard Value managing member Jeffrey Smith, one of Starboard’s  Yahoo board nominees. “In fact, even after management publicly stated that EBITDA had troughed in the third quarter of 2014 and would grow going forward, EBITDA (earnings before interest, taxes, depreciation and amortization) actually fell 47% year-over-year.” Smith’s letter indicates that Starboard also doesn’t trust Yahoo’s current directors to perform in terms of either the strategic review of Yahoo’s core search and display ad business or with the eventual fate of Yahoo’s 15% stake in China e-commerce giant Alibaba Group ( BABA ) and its holdings in Yahoo Japan. “There are good reasons for shareholders to be highly concerned about the current strategic review process,” wrote Smith. “These are highly complex issues with many potential options, some of which will likely involve series conflicts of interest for management and certain board members.” Smith also said that despite “what appears to be strong interest from large strategic and financial buyers,” including Verizon Communications ( VZ ), in acquiring the core business, nearly two months have gone by “and it seems little progress has been made.” The company has hired three investment banks to evaluate potential bids. Starboard, which owns 1.7% of Yahoo’s outstanding shares, said that while Yahoo had not yet scheduled its annual shareholder meeting, the event typically occurs in late June. Yahoo said in a statement Thursday that one of its directors, company co-founder David Filo, “may be deemed to own approximately 7.5% of the company’s common stock.” The remaining board members do not own “in excess of 1% of the company’s common stock,” said Yahoo. Yahoo said it would review Starboard’s proposed director nominees and “respond in due course.” Yahoo This Month Appointed Two New Directors This month, Yahoo appointed two members to its board, Catherine Friedman, a former managing director at Morgan Stanley ( MS ), and Eric Brandt, a former chief financial officer of Broadcom ( AVGO ). Yahoo’s revenue growth has stalled for nearly a decade as ad dollars continue to slip away to rivals including Facebook ( FB ), Netflix ( NFLX ), Alphabet ( GOOGL )-unit Google, and others that include high-profile startups Snapchat and Pinterest. “We see this is a positive development for Yahoo shares, as we see Starboard continuing to push for strategic alternatives and maximum value for the company and its assets,” said S&P Global Market Intelligence analyst Scott Kessler in a research note Thursday. “This is gearing up to be an epic proxy fight, and we believe that this will create a significant overhang on Yahoo shares,” said Mizuho analyst Neil Doshi in an industry note on Thursday.  “ It’s unusual to see an investor try to replace an entire board, but this clearly highlights to us that Starboard does not trust any of the existing board members will do what needs to be done to create value for Yahoo shareholders. “If elected, we believe the new slate of directors brings a larger breadth of industry experience to the table and will be much more critical of Yahoo’s current management team.” Excluding Yahoo CEO Marissa Mayer, Doshi said just three of the other eight current directors have backgrounds in technology and media, “vs. seven of eight for Starboard’s nominees, excluding Jeffrey Smith, Starboard’s CEO and CIO.” Yahoo Pins Its Hopes On Mobile, Other ‘Mavens’ Yahoo owns about 385 million Alibaba shares, about 15%. After an initial plan to spin off its Alibaba shares, Yahoo reversed course following tax concerns. Yahoo stock was flat in early afternoon trading in the stock market today , near 35. Yahoo stock is down more than 20% over the past 12 months, but had edged up 2% this year. Alibaba stock was down 1%, near 75, Thursday afternoon. Yahoo is cutting 15% of its workforce — roughly 1,600 jobs — and selling non-core divisions and assets, such as patents and real estate, as part of a plan to return the company to what it forecasts as modest-though-accelerating growth in 2017 and 2018. The company’s turnaround plan includes continued investment in what CEO Mayer calls “Mavens,” referring to Yahoo’s mobile, video, native and social businesses, where its ad revenue is growing. In Q4, Yahoo said earnings excluding items plunged 57% from the year-earlier quarter to 13 cents a share, meeting views. Revenue minus traffic-acquisition costs — what the company pays other sites to carry its ads — fell 15% to $1 billion, beating views. For Q1, Yahoo is guiding total revenue at $1.005 billion to $1.09 billion, down 18% to down 11%.

Akamai Web Security Bet May Help Offset Apple, Facebook Issues

Akamai Technologies ’ ( AKAM ) push into cloud and security services could offset challenges in its media business related to Apple ( AAPL ), Facebook ( FB ), Amazon.com ( AMZN ) and Microsoft ( MSFT ), says RBC Capital, which initiated coverage with a sector perform, or neutral, rating. RBC analyst Mark Mahaney set a price target of 62. Akamai stock was down a fraction, near 55, in midday trading in the stock market today . Shares have edged up about 4% in 2016 but are down 24% in the past 12 months. Cambridge, Mass.-based Akamai is the No. 1 provider of content delivery network (CDN) services to media and entertainment companies. Akamai’s CDN technology speeds up e-commerce transactions, business software downloads and video streaming to mobile devices. Akamai has expanded into higher-margin cloud infrastructure services and security, aiming to offset price cuts in the CDN business. “We believe the company can continue to see double-digit revenue and EBITDA (earnings before interest, taxes, depreciation and amortization) growth driven primarily by cloud security and Web performance,” wrote Mahaney in a research report. “Excluding the company’s two largest media customers (presumably Apple and Facebook), we expect media delivery to remain in the very low double digits/very high single digits. “Given deceleration in revenue contribution from Akamai’s top two media customers (Apple and Facebook) in 2016, our estimates call for 9% year-over-year topline growth in 2016.  The company would need to grow 20% over the next four years to reach its $5 billion target. This would be impressive acceleration. Management has pointed to (Internet video) volumes, international revenue and strategic M&A as the key levers to support this growth inflection.” Amazon Web Services, part of the e-commerce leader, is not yet a serious rival to Akamai, while Microsoft has partnered with Akamai, noted Mahaney. Microsoft and Amazon are Akamai customers, though both also  operate commercial CDNs. “Microsoft and Akamai recently announced a partnership whereby (Microsoft’s) Azure CDN would leverage Akamai’s platform. Microsoft already uses Akamai for delivering software updates to the Xbox platform as well as updates to Office products, such as Windows 10 and Office 365,” Mahaney wrote. “Amazon’s use of Akamai is unknown, but since the company’s commercial CDN, AWS CloudFront, targets the low end of the market, we suspect Amazon leverages Akamai for large applications that have a high-performance standard and are delivered globally.” On Apple, Mahaney added: “We believe Akamai’s material OTT (over-the-top video) investments in 2015 targeted a potential Apple TV launch in Q4 2015 that never materialized. If Apple can make the economics work and moves forward with a new OTT offering, we expect Akamai will deliver a portion of this content.” IBD’s Internet-Network Solutions group ranks No. 88 out of 197 industry groups that IBD tracks. Akamai has a composite rating of 67 out of a possible 99. Image provided by Shutterstock .