Tag Archives: ott

Apple TV: Cable Killer Or Premium-Priced Product?

Will Apple’s (AAPL) premium pricing strategy carry over into an Internet TV service? Will Apple compete on price vs. other emerging over-the-top (OTT) services, or will consumers pay more for Apple TV, ostensibly for a better “user experience”? Those are questions analysts are asking ahead of Apple’s expected launch of a subscription Internet TV service. An announcement could come in early June, at Apple’s Worldwide Developer Conference, some

Verizon And Millennials: A Mobile OTT Video Match?

Millennials. Mobile phones. Live content. On-demand content. Music. Sports. All those are part of Verizon Communications’ (VZ) strategy to launch an Internet video service focused on wireless subscribers. Verizon executives briefed analysts on their wireless strategy and wireline operations at the company’s investors day on Tuesday, a week after the carrier reported mixed Q1 earnings. Verizon is expected to launch an over-the-top (OTT) video

Apple TV ‘Best Bet’ For Boosting Service Revenue

If Apple (AAPL) jumps into the over-the-top (OTT) Internet TV battle, its service revenue — an overlooked part of the iPhone maker’s product portfolio — would get a boost, analysts say. Apple’s service business, which includes the iTunes online store, rose 9.2% in fiscal Q2 2015 ended March 28 to $4.996 billion. Analysts estimate it’s on track to grow 11% to 12% annually through fiscal 2016. As it stands, the service business is a bit smaller than