Tag Archives: nflx

Surveys Show Netflix Winning In U.S., Slow Going In Japan

Consumer surveys show that Netflix ( NFLX ) continues to make subscriber gains in the U.S. but is having a rough time penetrating the market in Japan. RBC Capital Markets surveyed over 1,000 Internet users in the U.S. and over 1,500 in Japan in February about their streaming video usage. The U.S. survey found that 53% of Internet users now use Netflix to watch movies and TV shows, up from 51% in November. By comparison, 46% use Alphabet ’s ( GOOGL ) YouTube and 27% use Amazon.com ( AMZN ) to watch videos. The survey also found near record-high satisfaction levels and near record-low churn. Some 70% of Netflix subscribers say they are “extremely” or “very satisfied” with the service, the second highest level in 18 quarterly surveys and up from 69% in November. Plus, 72% of Netflix subscribers say they are “not at all likely” to cancel, though down from 75% in November. In RBC’s first Netflix survey in Japan, it found that just 1% of respondents use Netflix to watch movies and TV shows. That compares with 39% for YouTube, 13% for Nico Nico & GYAO!, 7% for Amazon and 5% for Hulu. Netflix entered the Japanese market on Sept. 2. RBC analyst Mark Mahaney reiterated his outperform rating on Netflix stock with a price target of 140. Netflix stock was up 3.5% to above 101 in late afternoon trading on the stock market today . Mahaney believes Netflix can climb to 180 million subscribers worldwide by 2020. It ended 2015 with 74.76 million total streaming subscribers, including 44.74 million in the U.S. “We believe that Netflix has achieved a level of sustainable scale, growth, and profitability that isn’t currently reflected in its stock price,” Mahaney said. RELATED:  Netflix Growth Potential Underestimated, Analyst Says .

Netflix Retakes Key Level; Apple On Biggest Win Streak Since Sept.

Loading the player… Netflix ( NFLX ) stock has been flying under the radar somewhat, as its performance has lagged over the past few months. But as the market and leading tech stocks continue to recover, the streaming video service is looking to retake a key level in a bullish manner in the stock market today . Netflix on Friday received an upbeat analyst report from RBC Capital Markets, which said that its quarterly survey showed record Netflix viewership. RBC also said half of the respondents felt Netflix had improved its content in the past year. Shares closed up 3.7% in fast turnover, retaking the critical 50-day line and the 100 price level in intraday trade. After hitting a nine-month low around 80 about a month ago, shares have steadily rebounded in quiet trade. Netflix still needs to retake its 200-day line and is trading about 24% below its all-time high reached in early December. Similarly, Apple ( AAPL ) was able to retake its 50-day line and the 100 price level on Tuesday. Apple posted its fourth gain in a row. Apple hasn’t seen consecutive positive action like that since last September. Alphabet, Amazon, Facebook Face Resistance Meanwhile, Google owner Alphabet ( GOOGL ) retook its 50-day line on Tuesday but has since retreated from that level. Alphabet is trading 9% below its February high. Amazon ( AMZN ) looks to be hitting resistance at its 50-day line for a third day in a row. Amazon is trading about 17% below its all-time peak reached in late December. And Facebook ( FB ) is hitting resistance near the 110 price level. Shares broke out past a base with a 110.75 buy point in late January, but the stock quickly turned tail. Facebook is now trading 7% below its high reached during that breakout attempt.

Yahoo Drafts E-Sports To Take On Google YouTube, Amazon.com Twitch

Yahoo ( YHOO ) is adding competitive video gaming to its sports offerings, as professional gaming — or e-sports — continues to cross over to the mainstream. The company on Wednesday announced the launch of Yahoo Esports, an online channel devoted to online video gaming, including expert commentary and interviews with top players. The service will also feature articles, scores, team rosters, schedules, player rankings, calendars and statistics. According to research firm Newzoo, global e-sports revenue will rise 42% to $463 million this year. ESPN in January announced its own foray into e-sports. The popularity of e-sports is rising as an increasing roster of corporate sponsors launch new events. In a display of the industry’s growing allure, Amazon.com ( AMZN ) bought video-game-streaming company Twitch for more than $1 billion in 2014 . The epicenter for electronic sports competition is South Korea, but pro video game tournaments are catching on in the U.S. and bringing competitive video gaming to a global audience. Platforms with live and on-demand broadcasters include U.S.-based Twitch and Google YouTube (a division of Alphabet ( GOOGL )) along with China’s YY ( YY ). “We’re approaching our coverage of e-sports with the same tenacity and professionalism we always have with Yahoo Sports, News and Finance,” Bob Condor, sports media vice president for Yahoo, said in the company’s news release. “We’ve gone out and assembled an experienced and innovative content team that will cover e-sports from every angle.” At launch, Yahoo Esports will focus its coverage around “League of Legends,” “Dota 2,” “Counter-Strike: Global Offensive,” “Heroes of the Storm,” and “Street Fighter V.” Additional titles will be added over time. Yahoo Puts Hopes In Mavens Sunnyvale, Calif.-based Yahoo is facing competition for advertising from Facebook ( FB ), Alphabet, Netflix ( NFLX ), Snapchat and Pinterest, while Yahoo CEO Marissa Mayer is under fire from investors who are inpatient for profits and want to oust her from her job. The beleaguered Web portal recently hired three investment banking firms to evaluate potential bids for the sale of its core Internet operations. The company has said it is looking at its strategic options and has been cutting costs, including laying off 15% of its staff — about 1,600 jobs — and closing several offices overseas. Mayer’s turnaround plan for the company includes continued investment in what the company calls “Mavens” — mobile, video, native ads and social businesses — where its ad revenue is growing. Mayer recently said that Yahoo’s consumer products division going forward will consist of three global platforms — Search, Mail and Tumblr — and that it will focus on four vertical markets: news, sports, finance and lifestyles. On Monday, Yahoo also said that it may have to write down the goodwill  value of Tumblr, more than two years after spending $1.1 billion to buy the microblogging site. Yahoo said earlier that it took a $230 million impairment charge related to Tumblr. Yahoo stock was up a fraction in midday trading in the stock market today , near 33. Stock in Facebook, Alphabet, Amazon.com and Netflix were all down at least a fraction in midday trading Wednesday. Image provided by Shutterstock .