For a look at today’s media stocks, we turn to a couple of relative newcomers to the venerable sector — Apple and Google. You might have heard of them. The media industry is in constant flux, but no doubt the biggest change is that Apple (AAPL) and Google (GOOGL), two of the most dynamic and talked-about companies of the 21st century, have become an accepted part of the media industry. Apple belongs because it delivers news and information — a
Chinese e-commerce king Alibaba, which recently launched its own U.S. e-commerce website and is readying one of history’s biggest U.S. IPOs, is busy on another front. A top executive at ShopRunner, a U.S. e-commerce company based in San Mateo, Calif., confirmed last month that Alibaba and ShopRunner will form a joint service , providing U.S. brands with a direct way to sell in China’s booming consumer market. Alibaba and ShopRunner have given few
One of the biggest media conglomerates is betting that scale can make the sale to advertisers. Aided by new technology platforms, Comcast’s (CMCSA) NBCUniversal is a year into an advertising strategy considered near-blasphemous in the TV industry: selling ad packages across its broad swath of two broadcast, 17 cable and 50-plus digital properties instead of handling each property type individually. The idea is to deliver ads with more reach and