Google accelerated earnings growth in Q2, just not as much as expected. But shares rose late Thursday as the search giant reported strong revenue gains. For the first time, Google (GOOGL) gave insight into how ad clicks on its own sites, including YouTube and Maps, are outpacing growth on its ad network. “Google-owned sites were particularly strong,” wrote Cantor Fitzgerald analyst Youssef Squali. Per-share profit ex items shot
By 2018, more than half of all Internet ads worldwide are expected to be served via mobile devices, up from about 23% this year, according to projections compiled by research firm eMarketer. In the U.S., about 67.8% of ads served in 2018 are expected to be via mobile, up from about 33.8% this year, says eMarketer. Tech companies that make most of their revenue through ads — Google (GOOGL), Facebook (FB) and Twitter (TWTR), among others — have been
Google (GOOGL) is expected to report its fastest earnings growth in years as the search giant sets itself up for the Internet of Things. “GOOG’s push into the living room, via Android being wrapped around the smart TV, is becoming more refined and seems to be getting closer to a convenient consumer reality,” wrote Rosenblatt Securities analyst Martin Pyykkonen in research note previewing Thursday’s Q2 results. Wall Street expects Google’s Q2