Targeted digital ad firm Criteo (CRTO) now embeds cookies in nearly half of the 100 largest retail and travel websites in the U.S. and could be about to beef up its China presence. That would help the French firm compete against top rival Google (GOOGL), according to an analyst. “Criteo has cookies on 49% of the top 100 retail and travel sites (publisher and client) in the U.S. That share increases to 51% when you remove the sites that do not
Twitter (TWTR) stock jumped Tuesday, two days after an analyst suggested the microblog’s new partnership with search leader Google (GOOGL) is bearing early fruit. In addition, more rumors surfaced Tuesday about Twitter being an acquisition target, said Chilton Capital Management economist Samuel Rines. “Nothing confirmed, just kind of vague,” he said. “Other than that, (there was) nothing fundamental or concrete” to account for the rise in Twitter
More shoes may drop involving Internet search deals in the wake of Microsoft’s Bing replacing Google at AOL, now owned by Verizon Communications (VZ). AOL said Monday that Bing will be its default search engine instead of Google (GOOGL) for the next 10 years. As part of the deal, AOL will take over nearly all of Microsoft’s (MSFT) display advertising business, including nearly 1,200 employees, mostly ad sales people. Verizon closed its AOL