Google (GOOGL) is officially going to be called Alphabet at the end of the business day today and will start trading under that name on Monday. But the transition may not be as easy as “ABC,” at least for investors who thought that the reorganization would reduce Google’s spending and boost profits. Bank of America Merrill Lynch recently said in a note to investors that the new structure could result in an acceleration of spending. Alphabet is
Google (GOOGL) got a price target boost and ratings upgrade late Thursday from investment bank Oppenheimer, which said the search leader’s newest ad products unveiled this week will let the company go head to head with rival Facebook ‘s (FB)existing ad offerings. And while ad-blocking worries ripple through the industry, Google’s control of both its Chrome Web browser and Android mobile phone operating system make it less vulnerable to having its
There’s a good chance Amazon.com’s (AMZN) cloud computing service business will announce price cuts at a user conference next week, says Oppenheimer in a research report. Amazon will host its “AWS re:Invent” conference in Las Vegas Tuesday through Oct. 9. Fast-growing Amazon Web Services for years has been an aggressive price cutter — putting pressure on rivals Microsoft (MSFT), Google (GOOGL), IBM (IBM) and Rackspace Hosting (RAX), but it hasn’t