Alphabet (GOOGL)-owned Google on Wednesday launched its much-anticipated YouTube Music app in the U.S., for both the Apple (AAPL) iOS and Google Android operating systems. The streaming music service and app aims to use the YouTube site’s massive music video collection to go up against Internet streaming music offerings including Apple Music — which Apple launched in June — and Spotify. YouTube Music is part of YouTube Red, the no-ad $9.99 per
Facebook (FB) and Alphabet (GOOGL) are in the best position to gain from large brand advertisers shifting more of their budget into the digital space, says an analyst. Large brand advertisers spend the largest share of their ad budgets on TV commercials. But Rosenblatt Securities analyst Martin Pyykkonen, in a research note Thursday, said he expects there will be an accelerated shift from TV ads toward Internet and digital media advertising in
Google owner Alphabet (GOOGL) hit a new high on Wednesday after getting a price target boost from MKM Partners, which said mobile search revenue could turbocharge the company’s growth for the next several years. MKM boosted Alphabet’s price target to 945 from 805 and reiterated a buy rating on Alphabet stock. For now, MKM Partners analyst Rob Sanderson wrote in a research report that search giant Google’s “mobile search monetization . .. is still