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Disagreement makes markets. Every time you buy a stock, someone on the other side has to be selling it. You’re making a bet that the stock is going to outperform in the future; the other person is betting that it will underperform. This point seems obvious, but it’s one that investors forget time and time again when they try to chase “sure things.” Many ignored this fact when they fell for Bernie Madoff’s Ponzi scheme . They forgot it when they chased high-flying stocks like Twitter (NYSE: TWTR ), LinkedIn (NYSE: LNKD ) or Valeant (NYSE: VRX ) (and many others ). Any investment that seems too good to be true probably is. Chuck Jaffe of MoneyLife and MarketWatch.com made an excellent point on this topic in his recent article, ” Here’s One Stock Market Tip You Really Want to Follow .” “On the MoneyLife show, money managers spend the bulk of their time discussing methodology and markets before moving to which stocks pass or fail their personal tests,” Jaffe writes. “In the end, however, what most people remember is the simple buy-sell-hold recommendation.” That’s a problem, Jaffe argues, because he often gets different money managers taking opposite opinions on the same stock. These are (presumably) sophisticated investors, with similar styles, who have taken a deep look at the same stocks and come to opposite conclusions. For every very smart investor that believes a security is undervalued, there’s usually another smart person with their own reasons to believe that it’s overvalued. Recently we faced off against another analyst over Valeant Pharmaceuticals. The other analyst put more emphasis on the company’s stated numbers, leading him to call it a good buy. We reiterated our position that VRX has questionable accounting and its business model destroys shareholder value. Investors couldn’t just look at the headline to make their decision; they had to dig into the logic and methodology of each argument to decide who they thought was right (given VRX’s 50% drop this week, we think that was us). Not only that, but on some occasions both sides could be right! A risk-averse analyst with a shorter time frame might see significant challenges for the company in the coming years and want to sell. A more opportunistic analyst with a longer horizon could see a cheap valuation and long-term growth opportunity. Neither one is wrong, they just have different criteria. Take A Look Underneath The Hood For this reason, investors always need to dig deeper than looking at a simple “buy” or “sell”. Sometimes, these ratings can be driven by factors that have nothing to do with markets or fundamentals . On other occasions, the argument might sound convincing but completely crumble when you examine some of the underlying assumptions. Even if the call looks accurate at the time, markets and the economy change constantly. For instance, let’s say an analyst rates a company a buy due to the fact that he or she believes it has pricing power, so you buy the stock. Now, if the company tries to raise prices and starts losing market share, you know that the underlying thesis does not hold up and you should sell right away. This is important, because analysts generally aren’t going to tell you when their calls go wrong. In addition, almost any call will be impacted by developments in other parts of the economy. It’s possible for analysts to be absolutely right on stock-specific issues but to miss on a more macro level. We have firsthand experience in this area. In 2012, we put Goodyear Tires (NASDAQ: GT ) in the Danger Zone . Given that the company had never earned an economic profit in any year we had data for (going back to 1998), had significant pension liabilities, and little history of growth, the call seemed eminently reasonable at the time. What we didn’t predict was the complete rout in commodities that would decrease the price of rubber by almost 80%. This price decline helped boost GT’s margins to record levels and gave it the cash flow it needed to make up the gap in its pension funding and justify a valuation significantly higher than we anticipated. We wrote back then that GT needed to grow after-tax profit ( NOPAT ) by 4% compounded annually for 10 years in order to justify its valuation of $10.16/share, a target we didn’t think was likely given that the company’s NOPAT had actually declined since 1998. Instead, the major decrease to one of its primary costs helped GT’s NOPAT grow by 18% compounded annually since our article. This major profit growth has allowed it to justify a valuation of ~$33/share today. Transparency Makes For More Informed Investors Why are we writing about a sell call we made that went over 200% in the opposite direction? Because it’s important for investors to remember that nobody has all the answers. We believe our methodology helps investors identify fundamentally undervalued and overvalued companies-and the data bears that out -but we still get calls wrong from time to time. That’s one of the primary reasons why we put such a big emphasis on transparency. It’s why we do things like: Give definitions and formulas for all the metrics we use Explain the adjustments we make to close accounting loopholes Show our calculations for the different factors that comprise our stock ratings Include links to our DCF models in all our long and short calls We want investors to understand our underlying methods and assumptions so they can analyze our findings, try to poke holes in our arguments, and make informed decisions about whether to follow our recommendations. Ultimately, our commitment to transparency comes from the confidence we have in our research. Our analysts digging through thousands of filings to create models that reflect the underlying economics of the thousands of stocks we cover, and we want people to be able to see the fruits of their labor. Compare this level of transparency with some of the other major providers of equity research out there: A lot of the work these analysts do can actually be valuable. Unfortunately, the lack of transparency makes it difficult for investors to analyze these research reports and form their own opinions. This leads to the situation Jaffe described where investors have learned to just pay attention to buy-sell-hold ratings rather than dig into methodology. We don’t want investors to just blindly buy our top-ranked stocks. Instead, we want to help them become more sophisticated by providing the data, tools, and frameworks they need to succeed. Disclosure: David Trainer and Sam McBride receive no compensation to write about any specific stock, sector, style, or theme. Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.