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Content Is King In The War For First Generation Virtual Reality

Nvidia ( NVDA )-powered virtual reality devices manufactured by HTC, Facebook ( FB )-owned Oculus, and Sony ( SNE ) dominated the Game Developers Conference this week in San Francisco. But software, not the hardware behind it, will likely determine if this new form of ingesting content will become the billion-dollar industry that is the source of dreams for developers at the show. “Content is going to be king,” Nvidia spokesman Bryan Del Rizzo told IBD in an interview on the GDC show floor. “And there’s much more than just games, there’s business applications.” Nvidia stock was down a fraction to 32.82 at the close Wednesday. The company has an IBD Composite Rating of 99, the highest possible. Facebook was down more than 1% to 111.02, and Sony was up 2.3% to 26.09. On Wednesday, Facebook-owned Oculus announced the names of the 30 titles that will be available for its Rift VR headset that starts shipping on March 28. Priced between $19 and $59, the selection includes traditional shoot-’em-up titles as well as several much-hyped “experiential” offerings. There are 11 more titles to be released in the future, though the company has not announced an exact date. Oculus will cost $599. When the price was first announced there was backlash from the gaming community which expected considerably less. In response, the company said it is not going to make a significant profit on the hardware — placing the burden for profit even further on the content that Facebook is able to bring to Oculus Rift. Meanwhile, HTC is going to market with 50 titles , but none of them will be exclusively available on its VR headset, called Vive, priced at $799. HTC did not immediately respond to a request for comment. E-commerce juggernaut Amazon.com ( AMZN ), Netflix ( NFLX ) and other content producers also are making VR plays, and exploring video opportunities. This week at the conference, Sony announced its own VR bet for the PlayStation console. Sony’s offering is priced below both its chief competitors at $399 — a $370 PlayStation 4 is required, plus several accessories — but will not get to market until October of this year. In its fiscal third-quarter earnings report to investors, the company said it had sold 37 million PlayStation 4 consoles since its launch in 2013. Though content may determine the industry’s future, the hardware it relies on — Nvidia’s graphics processing units generate the graphics — has never before been available to consumers. Of the PC-based VR options, Oculus Rift will hit the market first on March 28 — giving the Facebook-owned company a head start on HTC, which will hit the market sometime in April . Advanced Micro Devices ( AMD ) graphics cards also can be used to power VR headsets. “PCs will be the preeminent platform for VR,” says Del Rizzo. One issue for Sony is that the PlayStation 4 is aging. Several developers told IBD at the gaming conference that it could be a speed bump for bleeding-edge content. Sony declined to comment. Both Vive and Oculus Rift require top-of-the-line graphics hardware to run. Del Rizzo says that may generate more profits for the companies involved since gamers have a tendency to upgrade their graphics cards to ensure that they get the most out of the latest titles. Still, it’s too early to say VR will stick. There have been attempts to take VR mainstream in the past, notably in the 1990s, but they have failed — in large part because the hardware then was not as advanced as today. Now, at least with the devices from Sony and Oculus that IBD tested, the hardware appears to be able to deliver a palatable experience. The question becomes: Will developers and content creators produce offerings that will convince customers to open their wallets?

The Federal Reserve’s Path: 4 Hikes, 2 Hikes, Zero Hikes, QE4

Three months ago, the Federal Reserve anticipated raising overnight lending rates four times in 2016. Now they are projecting just two hikes. At this rate, by the time June rolls around, Janet Yellen’s Fed will declare zero changes to interest rate policy for the entire calendar year. And in the fall? If there’s enough financial market turmoil, voting members of the central bank’s Open Market Committee (FOMC) may announce new quantitative easing measures in what will be dubbed by the media as “QE4.” Lost in the euphoria over slashing rate hike estimates in half? The Fed cannot meaningfully distance itself from zero percent rate policy . For one thing, the financial markets themselves go haywire at the mere prospect of “gradual stimulus removal.” Stocks plummeted in August of 2015, forcing the Fed to wait until December to make a singular quarter-point effort. And that negligible move in December? It brought about January’s collapse of faith that sent the average U.S. stock into bear market territory for the first time since the Great Recession. Secondly, the Fed may place the blame for the lackluster U.S. economy on global stagnation, but the results remain the same. The U.S. manufacturing segment fell into recession in 2015; the U.S. services sector recently hit a 28-month low, hitting a data point that is consistent with economic contraction. The impressive stock rally off of the early February lows – an 11.5% monster bounce for the market-cap weighted S&P 500 – has many investors believing that the worst is in the rear view mirror. However, since the Fed began curtailing its bond buying /electronic money printing program (a.k.a. “QE3″) in earnest circa mid-2014, the U.S. economy has struggled. A peek out the front windshield suggests that the U.S. economy is likely to suffer if the Fed raises overnight borrowing costs any further. Why on earth would modest quarter-point hikes have such a devastating impact on stocks? In a world where all of the central banks are loosening the reins, any tightening by the Fed is likely to strengthen the U.S. dollar. An unusually strong greenback adversely affects 50% of the strained earning potential of U.S. multi-national corporations. And that might lead to more earnings declines for already overvalued companies . Instead, the Fed’s capitulation on its rate hike path has already sent the P owerShares DB USD Bull ETF (NYSEARCA: UUP ) down 200 basis points in two sessions. The lower dollar is sending the price of commodities higher, stoking interest in the Materials Select Sector SPDR ETF (NYSEARCA: XLB ) and the Energy Select Sector SPDR ETF (NYSEARCA: XLE ). The lower dollar is also increasing investor hope that companies might turn the tide on four consecutive seasons of profits-per-stock-share deterioration. To recap, the slowest pace of Fed tightening in the central bank’s history just became even more “gradual.” And the dollar, while still quite strong relative to a basket of world currencies, is sitting near a 12-month low. The question going forward is, “Did the Fed do enough to keep the stock bull market alive or, absent more quantitative easing (QE), will elevated valuation levels keep a lid on risk appetite?” Economist Brian Barnier, principal at ValueBridge Advisors, probably believes we will need more QE. Barnier employed visual analysis techniques and regression analyses to investigate the primary factors responsible for bull markets throughout history. In the current bull market, the single biggest driver of stock growth was Fed asset acquisition with electronic dollar credits (QE). How big of a driver? The timing and amount of growth in the Fed’s balance sheet accounted for 93% of stock price appreciation in the current stock bull. It follows that the excitement over the Fed’s “it’s only going to be two hikes” is likely to fade. Stretched valuation levels will encourage more sellers than buyers when earnings season rolls back around. One may want to recall that earnings estimates for S&P 500 corporations are plummeting at the quickest pace since the financial crisis. At the onset of 2016, the “Street” projected 0.3% first-quarter earnings growth. Now Wall Street anticipates an 8.3% contraction – the largest shift since the initial two months of 2009. There’s more. Economic weakness continues to assert itself in hard data like the Inventories-to-Sales Ratio. The ratio has spiked form 1.3 to 1.4 in a matter of months, suggesting that U.S. companies are stockpiling goods because the demand for those goods simply isn’t there. And if it were, retail sales would not have fallen -0.4% in January and -0.1% in February. Naturally, it would be easy to focus on the “risk-on” rally for stocks without taking note of the premier performers. Health care? Financials? Technology? Nay, nope and hardly. Energy boost notwithstanding, it is the non-cyclical “risk off” segments like the Consumer Staples Select Sector SPDR ETF (NYSEARCA: XLP ) and the Utilities Select Sector SPDR ETF (NYSEARCA: XLU ). What else is appreciating since the Fed’s step backwards? “Risk-off” the iShares 20+ Year Treasury Bond ETF (NYSEARCA: TLT ) and “risk-off” the SPDR Gold Trust ETF (NYSEARCA: GLD ). Both are near 52-week peaks. In sum, the world economy will continue to adversely impact the U.S. economy. Corporate earnings will continue to suffer. Valuations will remain elevated. And the only path to bull market glory involves an innovative Fed package that will be dubbed by the media as QE4. Without the balance sheet expansion that sits at the heart of the current cycle’s price appreciation, it would be foolish to take up large positions in riskier assets. Disclosure: Gary Gordon, MS, CFP is the president of Pacific Park Financial, Inc., a Registered Investment Adviser with the SEC. Gary Gordon, Pacific Park Financial, Inc, and/or its clients may hold positions in the ETFs, mutual funds, and/or any investment asset mentioned above. The commentary does not constitute individualized investment advice. The opinions offered herein are not personalized recommendations to buy, sell or hold securities. At times, issuers of exchange-traded products compensate Pacific Park Financial, Inc. or its subsidiaries for advertising at the ETF Expert web site. ETF Expert content is created independently of any advertising relationships.