Baidu Move Into ‘Indoor GPS’ Takes On Apple, Alibaba
When China’s Baidu (BIDU) made a $10 million investment in indoor mapping provider IndoorAtlas last month, it vaulted into an emerging technology that’s captivating retail and other industries. IndoorAtlas has developed software that lets the compass contained in smartphones pinpoint a person’s indoor location by analyzing variations that buildings cause in the Earth’s magnetic fields. The technology, often described as an “indoor GPS,” can let