Ultra HD Blu-ray could boost DTS, Dolby, Cowen says
Audio technology firm DTS (DTSI) is likely to get a lift from sales of Ultra HD Blu-ray Disc players and the continued adoption of 4K television sets, investment bank Cowen & Co. said Monday. Calabasas, Calif.-based DTS gets about 20% to 25% of its revenue from licensing its audio technology for Blu-ray Disc products. Later this year, Ultra HD Blu-ray Disc products will hit the market with four times the resolution of today’s Blu-ray with a richer color gamut and higher frame rate for greater realism. Last week, the Blu-ray Disc Association approved the specification for the new ultra-high definition Blu-ray Disc standard. That opens the door for consumer electronics manufacturers and retailers to sell more next-generation televisions and set-top boxes. It also will give Hollywood studios a chance to sell upgraded versions of its movies to disc collectors. “We expect optical discs to be a key format while native…