Apple Watch buyers mostly men, but women win mobile app battle of the sexes
Young men, traditionally early tech adopters, are most likely to own an Apple (AAPL) Watch, Google (GOOGL) Android Wear and other smartwatches; no surprises there. But when it comes to the biggest users of mobile apps, women dominate, according to a research report by eMarketer released Thursday, based on polling conducted in October by research firm Resonate. Resonate asked smartwatch users about their use of 15 categories of mobile apps, not just on a watch. Social networking apps were used by 60% of women respondents vs. 47% of men. Women also lead in use of mobile gaming apps, 53% to 49% . With music and storage apps, the survey found 53% of women and 43% of men reported being users. Health and fitness apps were used by 45% of the women but only 38% of the men, while video service apps were used by 52% of women and just 39%…