Aruba Networks Launches Indoor Wi-Fi Marketing Tools
Enterprise wireless networking firm Aruba Networks (ARUN) is branching out. The company said Tuesday it would roll-out a new indoor location-specific mobile marketing technology — Aruba Mobile Engagement. The move will broaden the firm’s addressable market beyond wireless-connectivity gear, said chief marketing officer Ben Gibson. “It’s a significant opportunity for Aruba to sell not just Wi-Fi but a mobile app platform into different industries,