Amazon Prime attracts more big spenders in Q1
The number of people subscribing to Amazon.com ‘s (AMZN) Amazon Prime service rose to 41 million as of March 31, Consumer Intelligence Research Partners estimated Wednesday. Amazon Prime has added about 1 million new subscribers since the end of December. CIRP estimates that 42% of Amazon’s U.S. customers are Prime members. And those customers spend much more than nonmembers. Prime members spend an average of $1,100 a year at Amazon compared with about $700 a year for nonmembers, CIRP said. For its latest report, CIRP surveyed 500 U.S. consumers who made a purchase at Amazon.com in the March quarter. Amazon does not disclose how many Prime members it has, but adding ever more such members has always been a main focus. Amazon Prime offers free two-day shipping on millions of products, plus an Internet television service that rivals Netflix (NFLX). Prime members also get access to a streaming music service…