Video: Apple Losing Cool Factor Among Young People
Apple (AAPL) may be losing its “cool” factor with a demographic that it can least afford to lose — U.S. college and high school students. Even worse, Cupertino, Calif.’s erstwhile king of must-have mobile gadgets seems to be surrendering its crown to tech giant rivals such as Google and Amazon, according to a just-out poll. Coming off a ballyhooed Tuesday rollout of Apple’s (AAPL) latest iPhone 6 models and a new smartwatch, a survey by online textbook rentals and sales provider Chegg (CHGG) found that only one in 10 college and high school students plans to purchase the Apple Watch. In another millennial snub, just one-third said that they plan to buy Apple’s latest iPhones. Chegg’s Student Buzz survey uncovered further psychic dents in Apple’s image among the younger set. While 71% of college and high school students rate Google (GOOGL) as “cool,” and 72% say the same for Amazon (AMZN)…