Apple executives presented their case on why the Apple Watch is a must-own vs. nice-to-have product before the court of public opinion Monday. But the jury is still out on whether the smartwatch, with models ranging from $349 to more than $10,000, will be a big seller. Apple (AAPL) CEO Tim Cook described the wearable device as a customizable timepiece, a revolutionary way to connect with others, and a groundbreaking health and
Shares of Apple (AAPL) had a very muted reaction after what had been anticipated as an important announcement day for the consumer electronics giant. Apple closed up just 49 cents to 127.09 on the stock market today despite revealing details about the long-awaited Apple Watch. It was Apple’s second straight fractional gain on big news: on Friday, the stock rose just 18 cents on news that it will join the Dow Jones Industrial Average. Watch this
Apple’s (AAPL) much-anticipated smartwatch, the Apple Watch, will go on sale April 24, with preorders starting April 10. The new wearable device will come in models ranging in price from $349 for the sport version to more than $10,000 for the gold luxury version. Apple (AAPL) ecutives gushed about the Apple Watch and other new products at a 95-minute promotional event Monday in San Francisco. “Apple Watch is the most personal device we have ever created,” Apple CEO Tim Cook said. “It’s not just with you, it’s on you.” The Apple Watch is the first new product category developed by the company since the death of co-founder and CEO Steve Jobs in October 2011. It is seen as a major test of whether Apple can continue to innovate and come out with compelling products without the visionary leader.