Apple’s Tim Cook no Steve Jobs, and that’s a good thing
What does the biography “Becoming Steve Jobs” tell us about Apple (AAPL) today? Analyst Steven Milunovich at UBS addressed that question in a report Wednesday as part of his review of the new book, “Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader,” by Brent Schlender and Rick Tetzeli. “While many have been concerned that Jobs is irreplaceable and few would disagree, CEO Tim Cook has successfully moved the company forward in his own style,” Milunovich wrote. He also reiterated a buy rating on Apple with a price target of 150. Cook has maintained basic beliefs while tackling issues Jobs might have shied away from, such as capital return and worker conditions, Milunovich wrote in the report. And while Cook was Jobs’ hand-picked successor, he’s no Steve Jobs. “Cook has emphasized collaboration and process even more than did Jobs,” Milunovich wrote. Cook also improved conditions for…