As Shakespeare might have said, there’s a method to Sprint’s seeming madness in offering a $1-per-month upgrade plan for Apple’s (AAPL) new iPhone 6S. Sprint (S) could make the high-stakes offer work financially, thanks to a new financing structure that it announced in August — selling mobile phone leases to a third-party, special-purpose company created with parent SoftBank’s help. Japan-based SoftBank, which owns 80% of Sprint, also owns
Look for T-Mobile US and Sprint to get the better of AT&T and Verizon Communications in the fierce battle for wireless customers upgrading to Apple’s (AAPL) iPhone 6s. So says Pacific Crest analyst Michael Bowen in a research note. Apple’s iPhone 6S and 6S Plus will hit retail stores on Friday as a promotional war intensifies among the big four national wireless firms: Verizon (VZ), AT&T (T), T-Mobile (TMUS) and Sprint (S). “T-Mobile and Sprint’s
Apple (AAPL) improved a lot of features with its latest iPhone, but battery life doesn’t appear to be one of them. Reviews of the iPhone 6S, which is due out Friday, praise the device’s pressure-sensitive screen, faster processor and improved cameras, but some dinged it for not boosting battery life. That’s good news for makers of iPhone cases with auxiliary batteries such as Belkin, Mophie and OtterBox. Such cases typically cost $100 or more.