Marketo ( MKTO ) stock bolted higher Tuesday on a report that it is working with Morgan Stanley ( MS ) on a possible sale or other strategic alternatives. No deal is imminent and discussions with potential buyers may not result in a transaction, according an article from Bloomberg . Marketo’s software helps customers manage and track their email, social media and other marketing efforts. The company came public in May 2013 with shares priced at 13. Marketo stock rose 24.7% to 26.77 on the stock market today . The San Mateo, Calif.-based company reported first-quarter earnings on April 26. Revenue increased 35% year over year to $62.2 million, with a loss of 17 cents per share, minus items.