Author Archives: Scalper1
Surveys Show Netflix Winning In U.S., Slow Going In Japan
Consumer surveys show that Netflix ( NFLX ) continues to make subscriber gains in the U.S. but is having a rough time penetrating the market in Japan. RBC Capital Markets surveyed over 1,000 Internet users in the U.S. and over 1,500 in Japan in February about their streaming video usage. The U.S. survey found that 53% of Internet users now use Netflix to watch movies and TV shows, up from 51% in November. By comparison, 46% use Alphabet ’s ( GOOGL ) YouTube and 27% use Amazon.com ( AMZN ) to watch videos. The survey also found near record-high satisfaction levels and near record-low churn. Some 70% of Netflix subscribers say they are “extremely” or “very satisfied” with the service, the second highest level in 18 quarterly surveys and up from 69% in November. Plus, 72% of Netflix subscribers say they are “not at all likely” to cancel, though down from 75% in November. In RBC’s first Netflix survey in Japan, it found that just 1% of respondents use Netflix to watch movies and TV shows. That compares with 39% for YouTube, 13% for Nico Nico & GYAO!, 7% for Amazon and 5% for Hulu. Netflix entered the Japanese market on Sept. 2. RBC analyst Mark Mahaney reiterated his outperform rating on Netflix stock with a price target of 140. Netflix stock was up 3.5% to above 101 in late afternoon trading on the stock market today . Mahaney believes Netflix can climb to 180 million subscribers worldwide by 2020. It ended 2015 with 74.76 million total streaming subscribers, including 44.74 million in the U.S. “We believe that Netflix has achieved a level of sustainable scale, growth, and profitability that isn’t currently reflected in its stock price,” Mahaney said. RELATED: Netflix Growth Potential Underestimated, Analyst Says .
Netflix Retakes Key Level; Apple On Biggest Win Streak Since Sept.
Loading the player… Netflix ( NFLX ) stock has been flying under the radar somewhat, as its performance has lagged over the past few months. But as the market and leading tech stocks continue to recover, the streaming video service is looking to retake a key level in a bullish manner in the stock market today . Netflix on Friday received an upbeat analyst report from RBC Capital Markets, which said that its quarterly survey showed record Netflix viewership. RBC also said half of the respondents felt Netflix had improved its content in the past year. Shares closed up 3.7% in fast turnover, retaking the critical 50-day line and the 100 price level in intraday trade. After hitting a nine-month low around 80 about a month ago, shares have steadily rebounded in quiet trade. Netflix still needs to retake its 200-day line and is trading about 24% below its all-time high reached in early December. Similarly, Apple ( AAPL ) was able to retake its 50-day line and the 100 price level on Tuesday. Apple posted its fourth gain in a row. Apple hasn’t seen consecutive positive action like that since last September. Alphabet, Amazon, Facebook Face Resistance Meanwhile, Google owner Alphabet ( GOOGL ) retook its 50-day line on Tuesday but has since retreated from that level. Alphabet is trading 9% below its February high. Amazon ( AMZN ) looks to be hitting resistance at its 50-day line for a third day in a row. Amazon is trading about 17% below its all-time peak reached in late December. And Facebook ( FB ) is hitting resistance near the 110 price level. Shares broke out past a base with a 110.75 buy point in late January, but the stock quickly turned tail. Facebook is now trading 7% below its high reached during that breakout attempt.