Author Archives: Scalper1
Facebook Eyes Multibillion-Dollar Market Opportunity
As video consumption explodes across Facebook (FB), the company is well positioned to capture an increasing portion of TV ad budgets, providing a multibillion-dollar opportunity in 2016 and beyond, investment bank Jefferies says in a research report. As marketers migrate toward data-driven, highly-targeted online video ad campaigns, the online video ad market in the U.S. could approach $17 billion by 2017, Jefferies said. Facebook and Alphabet
Alibaba, Baidu, Tencent Riding Online Health Wave
China’s online health care market is expected to hit $3.2 billion in 2015, up 60%, according to a new report, and that’s good news for Baidu (BIDU), Alibaba Group (BABA) and Tencent Holdings (TCEHY). China’s big three Internet giants are expanding their health offerings there. A steady increase in the Internet penetration rate in China, which reached 48.8% in the first half of 2015, is driving the trend, according to Marbridge Consulting’s report.