Social networks Facebook (FB) and Twitter (TWTR) will emerge as winners in 2016, as digital display ad spending overtakes search ad spending in the U.S. for the first time, according to reports out Monday from research group eMarketer and investment bank Cowen & Co. Within the display ad spending umbrella, advertisers will invest the most on “banners and other,” a category that includes native ads and ads on popular social sites, including
Facebook (FB) is positioned for strong revenue growth from video ads and increased monetization of Instagram, says Rosenblatt Securities, which on Monday reiterated its buy rating on Facebook stock. Rosenblatt analyst Martin Pyykkonen set a price target of 125, saying Facebook remains a top pick across the Internet, media and entertainment sector for 2016. Facebook stock was flat, near 97, in midday trading on the stock market today. The stock hit
Unlimited wireless data plans are back at AT&T (T), but only for new or existing subscribers at DirecTV or its U-verse landline pay-TV business in 22 states. The new plans include unlimited video streaming, says AT&T. Rival T-Mobile US (TMUS) recently rolled out free video streaming for 24 services, including Netflix (NFLX) and HBO. AT&T acquired satellite TV broadcaster DirecTV in July. AT&T’s new wireless unlimited data plans start at $100 a