We’ve added new resources to the App Store Resource Center that make it even easier to promote your apps worldwide. The updated App Store Marketing and Advertising Guidelines for Developers provides helpful information on using the App Store badge—including new localized versions in Simplified and Traditional Chinese, Japanese, and Portuguese—as well as featuring Apple products in marketing materials, creating custom photography and video, promoting apps with accessories, and more. Visit the App Store Resource Center .
Once you build a great app, you want everyone to know about it. However, when you promote your app, you should avoid using services that advertise or guarantee top placement in App Store charts. Even if you are not personally engaged in manipulating App Store chart rankings or user reviews, employing services that do so on your behalf may result in the loss of your Apple Developer Program membership. Get helpful tips and resources on marketing your apps the right way from the App Store Resource Center .
The App Store Resource Center offers a wealth of information to assist Mac developers prepare their apps for submission to the Mac App Store. You’ll find details on setting up an iTunes Connect account, the metadata you’ll need to submit along with your app, assigning keywords, what to expect during the review of your app, and managing updates to your app once it’s on the App Store.