New York Times, Old Media Embrace ‘Native Ads’

By | August 10, 2015

Scalper1 News

In the media ecosystem, few subjects can spark as much spirited debate as “native ads.” As the practice continues to catch on among the financially challenged U.S. media, it remains an often controversial topic. For decades, newspaper and other media companies relied heavily on a time-honored model of placing clearly delineated advertising from car, retail, consumer goods, tech, soft drink, financial services, beer and other companies. Since the Scalper1 News

Scalper1 News