Apple Music facing subscriber retention problems

By | August 19, 2015

Scalper1 News

Launched with great fanfare in June, Apple Music seems to be hitting some sour notes. A study by market research firm MusicWatch showed that Apple (AAPL) might be having trouble retaining customers for its streaming music service. MusicWatch said 77% of Apple’s iOS users in the U.S. are aware of Apple Music and 11% reported they are using Apple Music. But among people who have tried Apple Music, 48% said they are not currently using the service, Scalper1 News

Scalper1 News