Scalper1 News
Amazon.com hopes to light a fire under sales of its Fire TV set-top box by giving select customers a 30-day free trial of the device. BTIG Research and several media outlets reported Friday that Amazon.com is emailing certain customers with an offer to try out the Fire TV streaming video box for a month at no charge. The promotion comes less than two months after Amazon launched the box to compete with devices from Apple (AAPL), Google (GOOGL), Roku and others. “It’s an unusual promotion for Amazon (AMZN) , which previously has never allowed customers to try a product at home before buying it,” Kif Leswing wrote on GigaOm. If trial customers like the $99 Fire TV, Amazon will bill them after the 30-day window. If they don’t, they can simply return it within that time. Fire TV ranks No. 1 on Amazon’s Top 100 Electronics , up from No. 3 earlier in the day. Google Chromecast is No. 2, the Roku 3 box is No. 6 and Apple TV is No. 11 as of this posting. Scalper1 News
Scalper1 News