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Siri, the virtual assistant Apple ( AAPL ) released nearly five years ago, may be topped by Amazon.com ( AMZN ) and its own spin on said tech, Alexa, an analyst says. MarketWatch cites analyst James Cakmak of Monness, Crespi & Hardt as saying that Alexa could overtake Apple’s assistant Siri because of its integration with Amazon’s Echo speaker that takes voice commands, and its integration with other home brands. Cakmak sees Alexa increasingly looking headed toward industry-standard position, the report says, especially with the opening of third-party device interoperability. On Jan. 4, Cakmak had downgraded Amazon from a buy to a neutral rating, citing competitive pressure in 2016. Amazon.com stock was up more than 1%, around 565, in afternoon trading on the stock market today . The company has an IBD Composite Rating of 73, where 99 is the highest. The stock touched a six month low of 474 on Feb. 9, but has since rallied nearly 20% since. Amazon Echo’s Killer App: Alexa Amazon’s Alexa is able to hail rides from Uber, play music, set timers, and manipulate smart devices in homes, such as the Nest thermostat from the Google unit of Alphabet ( GOOGL ), among other functions. On Friday, Capital One Financial ( COF ) announced that it was adding a “skill” — what Amazon calls features — to Alexa, that would let its customers interact with their financial information with voice commands. Capital One said in a statement emailed to reporters that their customers can do things like check their credit card balance, and make payments via Alexa. Several Amazon devices offer Alexa : the original Echo speaker, the smaller Echo Dot with a scaled-down speaker, and the Amazon Tap that requires pressing a button before Alexa can respond to requests. Google and Microsoft ( MSFT ) also offer voice-controlled virtual assistants. Speaker Rival Sonos Slashes Jobs Faced with rising competition from Amazon, Wi-Fi streaming speaker maker Sonos is cutting staff and pivoting to work on voice-controlled features, Bloomberg reported Wednesday. Sonos is a partner to Apple and other music providers. “ We’re fans of what Amazon has done with Alexa and the Echo product line,” Sonos CEO John MacFarlane said in a blog post Wednesday. “Voice recognition isn’t new; today it’s nearly ubiquitous with Siri, OK Google and Cortana. But the Echo found a sweet spot in the home and will impact how we navigate music, weather and many, many other things as developers bring new ideas and more content to the Alexa platform.” He called Alexa/Echo the first product “to really showcase the power of voice control in the home” and said Sonos will “invest what’s required” to bring voice-controlled music experiences into the home and to market “in a wonderful way.” Scalper1 News
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